The luxury automotive marketing agency.
LEVEL FIFTY is a fully integrated automotive marketing agency collaborating with globally recognised luxury automotive brands and companies on strategy, paid media, CRO, SEO, and social.
How To Promote Your Automotive Brand
The world of automotive buying has changed significantly since the COVID-19 pandemic.
Consumers are choosing to research and buy their vehicles online in today’s digital world, and we are here to help your brand adapt and reflect this change to ensure continued loyalty and purchase.
Choosing a vehicle to purchase is a huge commitment. It’s certainly not a quick decision, and consumers want to feel able to trust the brand wholeheartedly, and trust in the quality of the products. Customer reviews are one of the most integral parts of the automotive marketing strategy. They help put confidence in a prospective customer, and these should be available to be seen across multiple platforms.
With over a decade of experience in digital marketing, we use our knowledge and time-proven expertise to target and interact with your customers in a valuable and meaningful way. Using tried and tested digital marketing services, we can create and share your content with the right people, in the right place, at the right time.
We understand how to connect to your customers using SMART strategies specific to the automotive space and, more importantly, your brand. We look to build a close, intimate relationship with you and your customers, resulting in trust and brand loyalty time and time again.
The automotive industry is a competitive industry, with a saturated market of brands and products, and a varied customer base, it relies on solid brand identity and trust, and an engaging marketing campaign that cuts through all the other digital noise.
We can create a campaign showcasing your unique selling points and connecting with the right customers to achieve your business goals.
The automotive industry is an enormous space and a competitive one too. Car buyers come in many different types, and you could offer many different products to a multitude of different buyers.
The key is to understand what each individual buyer is looking for, and what motivates them. What unique points do your products offer to meet those needs, and how do you go about ensuring that the right customers, in the right place and at the right time know this?
There are a number of factors that influence a customer's decision when buying a car and these include: price, quality, features, efficiency, resale value and the maintenance of the vehicle. For some customers, price isn’t a factor at all. They want to purchase a vehicle that has luxury included, whilst still retaining all the necessary safety features.
The modern car buying process has evolved significantly, customers are starting their buying process online as they choose to gain knowledge and understanding of the products through the means of customer reviews.
There’s a wealth of information out there, and they can get honest, first-hand reviews at the click of a button. From forums, individual dealership reviews, and Google reviews, buyers can access this information without ever having to enter a showroom.
As the landscape of the buying process shifts to the online space, digital marketing is key in this niche, but traditional marketing techniques shouldn’t be forgotten.
We use our knowledge and expertise in digital marketing, to create a campaign that offers trust, confidence and a unique story to the customer. From that first engagement to the final moments of the customer buying journey, you are right there with them every step of the way. They feel comfortable and valued from the beginning, building strong brand confidence, which leads to long-term brand loyalty.
What Your Customers Look Like and How We Target Them
Automotive Digital Marketing Services
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The digital age means that most customers are turning online to research and choose a car rather than traditional means such as visiting a showroom. Using a specific set of social channels and strategies, we will showcase your brand’s unique personality creatively and engagingly.
A strong digital presence across social media is the key to automotive marketing. Car buyers want to feel engaged at every step of the buying journey, including post-purchase, so having a solid digital presence across multiple platforms reaffirms their trust and confidence in your brand.
We will use social media channels like Facebook and Instagram to create visual content that draws people in and gets customers connecting and reacting to the content, with a clear call-to-action that can be measured. This can be combined with up-to-date links to product reviews and first-hand experiences.
We can use many social channels to target customers in the automotive space, and it should be consistent and of high quality across all these channels.
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The car buying process is a long journey, it’s not a quick overnight decision. Customers will more than likely start by researching a brand, and then quickly move on to the models that the brand offers, likely through your brand's website. We will create a well-designed site that uses strategic SEO measures, such as onsite optimisation and link building, which is essential in ensuring your brand ranks highly on Google and gets seen by your target audience.
High-quality content is an important step in the SEO strategy, and we will ensure that all content is engaging, and unique, and offers detailed information about your brand and the products that you offer. Strong keyword research is another important step, and we use long-tail keywords which will be less competitive and target specific customer searches that are likely to occur in the research stage of the car buying process. This is especially important when marketing your luxury car brand as these keywords will determine exactly what a customer is looking for.
A strong SEO strategy is a vital element of the automotive marketing strategy. We have a wealth of knowledge and experience with SEO, and it is the most specialised service we offer. We know how to drive the right customers to your website based on their unique characteristics and buying journey.
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Paid media ads are another essential element of a successful marketing campaign. Using paid media services will result in generating leads and ultimately increasing sales.
In the automotive space, the focus should be on engaging customers with a clear call-to-action, such as the option to test drive a new model at their local dealership on a Facebook ad, or a YouTube ad with evocative imagery calling for customers to find out more. The content should be relevant and reliable, but also gain attention and showcase your brand's personality, and the specific points of the models that you offer.
Clear call-to-actions are integral to paid media ads. Once you've conveyed the right message to your targeted customers, ensuring they have a way to connect and follow through with the message will ultimately increase sales.
The first step in the journey is an idea. We analyse your specific business goals and create a bespoke strategy that aims to meet these goals. We use multiple tools to identify your ideal target audience and reach and attract them in the best way. To build strong brand confidence, we will create unique, specific and engaging content, which we then share using the most appropriate channels. We use specific tools to constantly evaluate our strategy, measuring our progress along the way and tweaking where necessary to align with your overall goals and objectives.
Marketing an automotive brand has its challenges. It is a competitive industry with many hurdles to overcome, and factors to consider. But with our unique set of tools and the expertise and passion we have become known for, we will help set your brand apart from its competitors.
With our years of experience and knowledge, and our tried and tested strategies, you can be confident in our ability to achieve your business goals and objectives, build strong customer loyalty, and elevate your brand to its highest levels.
Let’s Work Together
We’re always looking for new opportunities with luxury brands and are comfortable working internationally. Please get in touch and tell us about how we can help.