The luxury hospitality marketing agency.
LEVEL FIFTY is a fully integrated hospitality marketing agency collaborating with globally recognised luxury hospitality brands and companies on strategy, paid media, CRO, SEO, and social.
How To Promote Your Luxury Hospitality Brand
Staying in a hotel is one of life’s greatest luxuries, on any budget. The entire experience is a luxury. From finding the perfect place to taking advantage of the amenities on offer, whether that’s a world-class spa or getting cosy with premium products, it’s all about escaping normal life and indulging in a world of complete luxury.
Luxury hospitality is about creating unique and personal experiences that add value to a buyer. Luxury is usually associated with premium-priced products and services, but when it comes to hospitality, the idea of ‘luxury’ can be very different from customer to customer.
Luxury hospitality buyers are looking for something that goes above and beyond what the average brand can offer. They want high-quality hotel stays, but they also need an unparalleled level of service. This service is what elevates a brand to luxury levels. Personal attention to detail and the ability to meet a customer’s every want and need are the essence of excellent customer service.
With over a decade of experience in the luxury space, we use our knowledge and time-proven expertise to target and interact with your customers in a valuable and meaningful way. Using tried and tested digital marketing services, we can create and share your content with the right people, in the right place, at the right time.
We understand how to connect to your customers using SMART strategies specific to the luxury travel space and, more importantly, your brand. We look to build a close, intimate relationship with you and your customers, resulting in customer and brand loyalty time and time again.
Luxury hospitality customers are difficult to define as the type of customer can be varied. They are looking for value, unique experiences, attention to detail, and a high level of customer service.
There may be numerous reasons why they are choosing your brand for their journey, it could be a special occasion such as a birthday or anniversary, for travel purposes, business purposes or just because.
But what links these varied customers together is their need for a personalised, unique stay. It should begin from the moment they choose your brand as their hotel of choice, and it should continue post-departure, long after they have checked out.
Your customers are looking for exclusivity and elegance. They want hospitality experiences that include complimentary products, services and facilities.
Pet-friendly stays, fine-dining options, lavish decorations and furnishings, speciality services such as a spa or concierge, and above all else the highest level of service.
Luxury hospitality customers come in a range of shapes and sizes, but important factors such as discretion may need to be considered. This is all achieved with high levels of experienced service staff.
We use the power of storytelling to market your brand. From that first engagement to the final moments of the customer buying journey, you are right there with them every step of the way. They feel comfortable and valued from the beginning, building strong brand confidence, which leads to long-term brand loyalty.
What Your Customers Look Like and How We Target Them
Luxury Hospitality Digital Marketing Services
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Using social media marketing is an integral part of the luxury hospitality marketing campaign. In the digital age we live in, the first port of call for most luxury hospitality customers is to conduct research using the internet, and more importantly social media.
Consistent content on a variety of platforms is the key here. Customers access many social media platforms and look for different information from each platform. Providing relevant but consistent content across these channels puts you at the forefront of customers' minds when they are starting their journey.
We will create engaging and relevant content using a variety of social media platforms to ensure that the right customers see you at the right time. Luxury brands need to use captivating, intriguing content such as videos and evocative imagery that showcases your luxury brand and what you have to offer.
We will use platforms such as Instagram to offer customers a view of the luxury experience. Using captivating imagery and videos that tell a story, we will appeal to the customer's desires and wants from a luxury hospitality experience.
Instagram users are constantly engaged, so we can use a variety of methods and tools, such as specific hashtags for their journey, to ensure they feel connected through all stages.
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strong SEO strategy is a vital element of the luxury hospitality marketing strategy. We have a wealth of knowledge and experience with SEO for luxury brands, and SEO is the most specialised service we offer. We know how to drive the right customers to your website based on their unique characteristics and buying journey.
The customer has access to a wealth of information in today’s digital age, so SEO strategies need to be up-to-date to cut through all the competition within the hospitality industry.
Customer reviews are an important indicator for a customer looking to book a hotel, and they will conduct thorough research regarding this aspect, so we will create a well-designed website for your brand that has an integrated customer review section.
We will conduct extensive keyword research when targeting your customers, and use more complex keywords aside from ‘luxury’ to appeal to the right customers. Luxury customers are becoming increasingly specific in what they are looking for, and they want highly illustrative descriptions of hotels and the services they offer we will make sure this is done through our SEO strategies.
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Paid media ads are another essential element of a successful marketing campaign. Using paid media services will result in generating leads and ultimately increasing sales.
In the luxury hospitality space, the focus should be on thorough keyword research and user intent. Understanding what your customer is looking for will drive the right people with the relevant intentions to engage with the ad.
Imagery should be visually appealing, telling a story to connect with your customers and convey the unique hotel elements and services you offer, or the experiences that you can organise in the area the hotel is based. Creative captions and wording relevant to your customer are also crucial when connecting through paid media.
Clear call-to-actions are integral to paid media ads. Once you've conveyed the right message to your targeted customers, ensuring they have a way to connect and follow through with the message will ultimately increase sales.
The first step in the journey is an idea. We analyse your specific business goals and create a bespoke strategy that aims to meet these goals. We use multiple tools to identify your ideal target audience and reach and attract them in the best way. To build strong brand confidence, we will create unique, specific and engaging content, which we then share using the most appropriate channels. We use specific tools to constantly evaluate our strategy, measuring our progress along the way and tweaking where necessary to align with your overall goals and objectives.
The hospitality space is an extremely competitive industry with a vast customer base. Brands need to understand who exactly they are targeting to ensure any marketing campaigns are meeting the right people, in the right place at the right time.
Strong market research should be conducted, to clearly define the target audience, specifically within the luxury hospitality space as they are increasingly becoming more specific with what they are looking for.
Marketing a luxury brand comes with its own set of challenges and hurdles. But with our years of experience and knowledge and our tried and tested strategies, you can be confident in our ability to achieve your business goals and objectives, build strong customer loyalty, and elevate your brand in the luxury space.
Let’s Work Together
We’re always looking for new opportunities with luxury brands and are comfortable working internationally. Please get in touch and tell us about how we can help.